As stated in our extensive report; providing insights Key Drivers, Key Restraints, Segments (i.e.,Component, Deployment Model, Functionality, End User and Region); the Global Healthcare CRM Market accounted for USD 11.2 Million in the year 2021.
“Key Factors Likely to Drive Growth of Healthcare CRM Market
Healthcare customer relationship management is a software-based solution that is designed to improve and optimize communications between healthcare professionals and patients. This solution provides different types of tools that can improve customer-related processes. These tools provide services like messaging services, emails, online forms, etc. It contains huge amounts of data of patients, such as medical history, visits, prescriptions, and medical bills, into a holistic profile and is also used for scheduling and tracking medical appointments. In other words, this HCRM system maintains an updated database about patients with valuable information and quality for customers. As a result, they are widely used in hospitals, healthcare centers, clinics, and diagnostic centers across the world.
The COVID-19 pandemic had a positive impact on the full healthcare customer relationship management market. Due to increasing awareness about healthcare systems among patients, and a higher demand for healthcare systems that can be accessed from home. At present, the market for healthcare CRM is moderately competitive. Factors such as the launch of innovative healthcare CRM products in the market, the rise in partnerships to distribute the products, implementation of artificial intelligence in healthcare CRM among others are expected to drive the market growth during the forecast period.
The biggest challenge for this market is facing well-established players because they have been in the market for many years. These established players are expected to adopt new product strategies to stay competitive in the overall market.
holds the largest share in the Global Healthcare CRM Market in 2021. Developing countries like India and Indonesia could witness a rise in investments due to rising healthcare awareness among the people and an increase in private hospitals and other healthcare facilities in the country, which will impact positively on the healthcare CRM market.
Some of the key players in the GlobalHealthcare CRM Marketinclude-Salesforce.com Inc. (US), SAP SE (Germany), Oracle (US), Microsoft (US), IBM (US), Influence Health (US), SugarCRM (US), Accenture (Ireland), Healthgrades (US), Infor Inc. (US) and others.