As stated in our extensive report, the Global In-Game Advertising Market accounted forUSD 6.71 Billionin the year 2021. In-Game Advertising enables the developers to show their mobile or PC game ads to their users. It enables them to increase their game’s profits. In-Game Advertising furnishes the platform to showcase the names of products featured in digital games. In-Game Advertising can be desegregated into the game through the background or highly integrated within the game. The developers provide various advertisements, such as rewarded Video Ads, Wall Ads, and Interstitial Ads. It is an effective way to increase game engagement and retention among users. In-Game Advertising associates the brand with the users' emotions. It has a high rate of acceptance among users.
The increasing ubiquity of the high-speed internet associated with a significant surge in smartphone users across the globe is anticipated to increase the growth of the in-gaming advertisement market over the forecast period. Furthermore, extensive growth in the number of gamers worldwide is further expected to boost the growth of the Global In-Game Advertising Market during the forecast period.
COVID-19 has positively influenced the growth of the Global In-Game Advertising Market, owing to an instance of lockdowns in numerous countries across the globe. Furthermore, lockdowns assisted in a subsequent increase in internet penetration during the pandemic due to the severe restrictions inflicted by the government on social distancing to restrain the spread of the virus. As a result, people across the globe increasingly splurge on various games at home to reduce time, favoring different companies to switch their advertising budget to gaming platforms.
North Americadominates the largest market share due to enormous investment in online advertising in this region, which is anticipated to propel the market's growth. Furthermore, the sweeping internet penetration in this region is further anticipated to boost the growth of the regional In-Game Advertising Market over the forecast period. Countries such as the United States and China hold the maximum market share due to the increased flexibility of static ads to be integrated with both mobile and desktop games, and a great deal of personalization offered by them is anticipated to boost the growth of the In-Game Advertising Market over the forecast.
Notable and prominent players in the Global In-Game Advertising Market include- Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., MediaSpike Inc., Iron Source Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., WPP PLC and others.