As stated in our extensive report, the Global Mobile Advertising Market accounted forUSD 116.4 Billionin 2021.
Digital advertising content is transferred to users of mobile devices as part of Mobile Advertising. Search, social, programmatic, and video ads fall under Mobile Advertising. Both industrialized and emerging economies value Mobile Advertising. However, the latter do so more so than the former because millions of people there frequently access the internet for the first time using smartphones. It is reasonably priced and effectively targets a particular demographic of mobile users. Mobile advertisers are now aware of the possibilities for almost anytime and anywhere bulk or individualized communication through the mobile channel. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Additionally, it allows advertisers to tailor their ads to mobile customers.
The widespread use of high-speed mobile internet will become the main driver of market expansion. The market will continue to expand due to factors like the rising number of companies, goods, and services on the market, the expansion of small and medium-sized businesses, particularly in developing nations, growing public awareness of the benefits of mobile marketing and advertising, and the expansion of the IT sector in emerging nations like China and India. Another element boosting the market's expansion is the increase in consumer expenditure on media and entertainment and the rise in demand for banking, financial services, and insurance (BFSI). The market's ability to grow will be constrained by the underdeveloped and developing economies' lack of technological know-how and a skilled labor force.
The collaboration of major players with OTT content providers is their main priority because it would help them strengthen their regional footprint. They pay special attention to engaging in mergers, acquisitions, joint ventures, and collaborations to increase their market presence. Important market participants concentrate on acquisitions to diversify their businesses and increase market presence. Additionally, more time is being spent on mobile apps, which has aided in the expansion of in-app advertising, one of the major drivers of the Mobile Advertising business. The usage of mobile devices for entertainment and information has also increased because of an expanding mobile subscriber population, the availability of more affordable smartphones and tablets, access to data plans at reasonable prices, and the rapid expansion of 3G/4G subscriptions.
North America dominates the significant share in the market over the forecast period. Brands are focusing on keeping the customer engaged with games and are rewarding them for watching advertisements by giving them extra points in different locations, which will help North America maintain its dominance in the Mobile Advertising industry throughout the projection period. Additionally, the region's spending on TV advertising will probably surpass the rising costs of digital marketing. This is due to the area's sizable population of technologically adept individuals. In addition, it is projected that the fierce competition among the big players in the gaming sector would enhance the prominence of reward commercials.
Some of the key players in the Global Mobile Advertising Market include- Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc., and others.