Nonprofit CRM Software Market is Expected To Exhibit Exponential Growth During 2021 to 2028

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The Global Nonprofit CRM Software Market was valued at USD 726 Million in 2020 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 3.6% between 2021 to 2028. Customer relationship management (CRM) is the process employed by organizations, that facilitates’ interactions with existing and potential customers based on organizational techniques, strategies, and tools, to maintain, build, develop and establish a strong relationship, with present clientele and to convert leads into future clientele. CRM software is the tool utilized to achieve the same results via the use of data analytics and nonprofit CRM software is the tool used by nonprofit organizations for attaining similar outcomes.

Rising demand for data analytics, generation of tremendous amount of data from social media, enhanced marketing prospects and surging awareness regarding constituent engagement are some of the key factors that are augmenting the growth of the nonprofit CRM software market worldwide.

Moreover, the COVID-19 pandemic brought in a massive wave of infection, worldwide lockdown, and business shutdowns, forcing people to stay indoors to prevent the spread of infection. Due to this, Nonprofits were heavily reliable on CRM software to extract information about customers and to market themselves, in order to raise funds digitally and for the purpose of online advocacy, since physical interactions were restricted. This enhanced the market for nonprofit CRM software.

Globally, North America is dominating the nonprofit CRM software market and this dominance can be attributed to the surging technological advancements and the presence of multiple prominent playersin the region.

Subsequently, Europe is anticipated to be the region that grows most rapidly, during the forecast period. This surge is accredited to the economic growth and development andsoaring IT sectorin the region.

Some of the major players operating in the globalnonprofit CRM software market are CiviCRM, Bitrix24, Oracle Corporation, Bloomerang LLC, DonorSnap, Salsa Labs, Blackbaud, Virtuous Software, Patron Technology and Networks for Change Inc.,among others.