Global Business Intelligence Market

As stated in our extensive report; the Global Business Intelligence Market accounted for USD 23.5 Billion in the year 2021.

Business Intelligence software is the most recent tool utilized by corporate firms to process and analyze data with the aid of cloud and big data integration programs to make effective real-time market judgments. Earlier, BI was utilized for query resolution, reporting, and dashboard building. The usage of cutting-edge technology in BI is boosting market competition and leading players to use BI software. In addition, the widespread usage of E-commerce, small, medium, and large enterprises, and various governments are further factors driving the Business Intelligence industry.

For instance, according to a 2019 report by Hewlett Packard Enterprise (HPE), technology investment in the US state and local governments will climb by 4%. The three fundamental BI practice resources are a database, an Extract, Transform, and Load (ETL) tool, and a visualization tool. However, as technology develops, new tools are frequently released, and the market for final consumers is constantly becoming more competitive. As a result, North America is anticipated to account for a sizable portion of revenue during the projection period.

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Key factors influencing Business Intelligence Market Growth

The growth of the global Business Intelligence market can be attributable to the following:

  1. Today, most businesses use a streamlined method that entails locating, gathering, keeping up with, and disseminating many data. BI solutions are employed for this data to have a quick and easy business decision-making process.
  2. The data should be made available with a standard visualization capability to discover client preferences and tendencies, extract strategic insights, and help maintain a balance between the demand and supply of new and existing goods and services.
  3. Businesses from all industries use data visualization tools to easily analyze their data and gain valuable business insights. Cloud-based data visualization tools give businesses a scalable and affordable approach to analyzing their data. Through BI solutions, the data visualization capacity aids businesses in identifying business drivers and Key Performance Indicators (KPIs).
  4. Removing extraneous data makes it easier to find patterns, insights, trends, and utilization tactics that may be used to accelerate the market’s growth.
  5. The COVID-19 epidemic also raised the need for dashboards and data visualization tools to track patient data globally and make decisions based on the information.
  6. For tracking the COVID-19 spread, many Business Intelligence suppliers provided dashboards and visualization tools. For instance, Salesforce Research conducts a representative sampling of the general population every two weeks to understand how their experiences, expectations, and outlooks as consumers and workers are changing.
  7. Explore various themes and filter responses based on the respondent’s country of residence, generation, economic level, and gender. Salesforce created the COVID-19 economy data track to help the pandemic’s different data sources gain momentum.
  8. Business Intelligence systems are being used more frequently in a variety of industries, including corporate businesses, E-commerce, small, medium, and large organizations, manufacturing companies, healthcare, banking, financial services, insurance (BFSI), and various governments, which is expected to boost the market growth in the years to come.
  9. However, BI is still in its early stages, and companies are using this technology. Because it reduces labor costs and saves time, businesses can benefit from it in numerous ways.
  10. Furthermore, the global BI industry is anticipated to benefit greatly from implementing advanced analytics for big data.
  11. The BFSI sector is expanding, which may be attributed to the digitization and the quick adoption of many technical breakthroughs in previous years. Business Intelligence, one of the earliest technologies and tools, has always supported the banking industry, reflected all necessary rules, and stayed competitive while attending to existing clients’ digital needs.
  12. These solutions assist financial institutions in reaching more informed financial and operational decisions. According to a Goldman Sachs report, AI technology might save up to $44 billion in 2018, leading to revenue potential in the financial sector by 2026.
  13. Additionally, Business Intelligence is expanding globally due to its use in healthcare. All patient data is stored with healthcare Business Intelligence tools. This data allows healthcare professionals to track and keep tabs on their patients’ health.
  14. Electronic health records (EHR), which save patient information and data relevant to their health, have been created. For instance, Northwell Health and All Scripts teamed in October 2019 to launch the next-generation electronic health record (EHR) powered by artificial intelligence (AI). 

North America Region to Lead the Market

North America Business Intelligence market is getting more significant with maximum market share during the forecast period. Rapid development and rising technology are credited with the rise. The presence of key industry giants, including IBM Corporation (US), Microsoft Corporation (US), Tableau Software (US), Oracle Corporation (US), and others, are expected to fuel growth throughout the region. For instance, according to Cisco Systems, the lack of data integration contributed to the failure of more than 40% of ERP initiatives. Business Intelligence technologies have expanded globally as a result of the limitations of ERP solutions. As BI expands into new areas and verticals, this rise may continue.


Increasing utilization of Business Intelligence systems in various sectors is positively influencing the overall Business Intelligence market.

Some of the key players in the Global Business Intelligence Market include- Cisco Systems Inc. (U.S.), Information Builders (U.S.), Microsoft Corporation (U.S.), Tableau Software LLC (U.S.), IBM Corporation (U.S.), SAS Institute Inc. (U.S.) and others.