As stated in our extensive report; the Global Media Monitoring Tools Market accounted forUSD 3.2 Billionin 2021.
A Media Monitoring Tool allows you to keep track of topics across social channels, radio/ television, and print media in real time. These Media Monitoring Tools are very useful for Public Relations (PR) as it saves a lot of time by replacing the lengthy manual process. In addition, Media Monitoring Tools save time with automation, provide actionable insights, and cross-platform monitoring. These features of media tools contribute to the growth of Global Media Monitoring Tools. An increase in AI-based monitoring tools is the primary driver of the Global Media Monitoring Tools Market. AI-based monitoring tools are gradually growing the demand for Media Monitoring Tools worldwide. Media monitoring combined with machine learning tools is the best preference for all PR.
The rising adaption of social media platforms fuels the demand for Media Monitoring Tools. Brands nowadays prefer to promote their brands on the social media platforms like Instagram and Facebook. This trend is accelerating the requirement for Media Monitoring Tools. As a result, the social media monitoring segment is expected to grow in the Media Monitoring Tools Market in the forecasted period. Furthermore, the hike in the use of cloud-based monitoring platforms is increasing the demand for monitoring tools which is pitching in the growth of Media Monitoring Tools globally. In addition, many industries are adopting cloud-based solutions. Therefore, the cloud-based solutions segment is expected to expand Global Media Monitoring Tools in the future.
North Americaholds the largest share in theMedia Monitoring Tools Market and is expected to continue this trend in the forecast period. The rapid adoption by small & medium enterprises drives the market growth in this region.
Some of the key and notable players in the Global Media Monitoring Tools Market include- BoomSonar, Buzzcapture B.V., Coosto BV, Snap Trends Inc, YouScan, Ubermetrics Technologies GmbH, Lucidya, Social Media Research Foundation, Sprinklr Inc., SemanticForce Inc., Talkwalker, Agility PR Solutions LLC, BurrellesLuce, Cision Ltd., Critical Mention Inc., CyberAlert LLC, Hootsuite Inc., M-Brain, Meltwater, TVEyes Inc., and others.